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Tesla, the world’s most closely followed manufacturer of premium–priced electric cars (BEVs) is already snapping at the heels of UK premium carmaker Jaguar. The question now is, as AID’s segment observers have put it most topically, “based on Tesla’s latest sales surge it is not if Tesla will outsell Jaguar on the global prestige sector sales scene, but how soon”
In terms of worldwide sales, the state of play at this year’s second quarter shows the gap between Jaguar and Tesla shrank to just over 3,000 units.
Revealingly, if Tesla’s claimed milestone Model 3 production during the closing days of June is any guide to the future, sooner rather than later Tesla’s pure electric cars
(BEVs) will comfortably outsell slowing Jaguar by some margin.
Figures compiled by AID every month reveal that this second quarter, thanks in large measure to the long-expected but belated sales bounce from Tesla’s all-new Model 3 in its domestic US backyard, worldwide sales of Tesla skyrocketed to 40,740 units, according to Tesla.
In a world were almost everything is relative, that directly compares to the only slightly higher 44,124 worldwide Jaguar sales during the same second quarter.
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