Hyundai, like Volkswagen, appears to have cut back incentive spending

WESTERN EUROPE
Incentives blur true competitive picture
Hyundai, like Volkswagen, appears to have cut back incentive spending
Published: Tue 19 Nov 2013 19:02:00 GMT
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Like market leading Volkswagen, Hyundai-Kia too appears to have put the brakes on its incentive spending.

The thrust that still characterised its European performance in Europe’s recession-hit markets last year is suddenly missing, tempting some market observers to the view that both Volkswagen and Korea’s Hyundai-Kia appear to have succumbed to a dose of profit making.

A case in point, Hyundai-Kia’s October car sales eased back by close on 1 per cent, thus trimming the group’s October car sales share to a lower 5.5 per cent from 5.8 per cent a year ago.

-3.7%
Hyundai's fall in West European sales during October

The Kia brand was up 2.4 per cent this October, but Hyundai’s sales fell by a contrasting 3.7 per cent.

The contrast was most revealing in the still expanding UK car market. While the UK’s October sales continued to head into an upward direction, this time with a notably slower 4 per cent, Hyundai’s same month sales in the UK slipped headlong into the exact opposite direction.

That’s a steep 19.7 per cent plunge in a month that saw a contrasting 15.1 per cent jump from hard-battling Toyota...more

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Better October car sales lift gloom, 3rd rise in four months 19 Nov 2013

Sigh of relief as September car sales rise 5.5% 17 Oct 2013

DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

EUROPEAN new CAR sales:

by country
OCTOBER 2013 v OCTOBER 2012
10-MONTHS 2013 v 10-MONTHS 2012

WEST EUROPEAN new CAR sales:

by manufacturer and marque
OCTOBER 2013 v OCTOBER 2012
10-MONTHS 2013 v 10-MONTHS 2012

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-3.7% Hyundai's fall in West European sales during October

-3.7%
Hyundai's fall in West European sales during October