Brazil’s car demand beaten back by slowing economy

BRAZIL
From Samba to slow waltz
Brazil’s car demand beaten back by slowing economy
Published: Wed, 09 April 2014 11:18:51 GMT
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Despite Hyundai’s fast inroads into Brazil’s slowing new car market, long-leading Fiat still remains the undisputed King of Brazil’s roads.

Just two months into the current year, and stung on the one hand by Brazil’s notably cooler car trading conditions and Hyundai’s markedly sharper competitive bite, the market-leading Italian carmaker nevertheless retained a still commanding 21.5 per cent of year to date sales.

Volkswagen, the long-running number two in Brazil’s new car market, fared only marginally better.

Affected no less than Fiat by Hyundai’s sharper bite, Volkswagen’s sales at the two months stage are already 6.6 per cent adrift on the same time last year.

21.5%
Fiat's passenger car market share in Brazil after 2-months this year

It left Brazil’s runner-up with a marginally slimmer 19.4 per cent slice of this year’s Brazilian car sales pie.

So while Hyundai’s heaviest shelling was mainly directed at Fiat and Volkswagen bunkers, other frontrunners in Brazil’s new car market coped significantly better with Hyundai’s intensifying attack in South America’s biggest car market.

GM Chevrolet, the long-established number three carmaker in Brazil, ended the first two months of this year with largely unchanged sales, thus ending the spell with only a marginally slimmer 18.9 per cent of Brazil’s new car market. ...more

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DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:
BRAZIL new car sales by manufacturer and marque:
FEBRUARY 2014 v FEBRUARY 2013
2-MONTHS 2014 v 2-MONTHS 2013

BRAZIL new car sales by TOP SELLING MODEL:
FEBRUARY 2014 v FEBRUARY 2013
2-MONTHS 2014 v 2-MONTHS 2013

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21.5% Fiat's passenger car market share in Brazil after 2-months this year

21.5%
Fiat's passenger car market share in Brazil after 2-months this year