Reborn Jeep brand already outsells both Lancia and Alfa Romeo brand in Europe

WESTERN EUROPE
Reborn Jeep brand already outsells both Lancia and Alfa Romeo brand in Europe

Published: Tue, 16 June 2015 13:59:09 GMT

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The belated rebirth of Chrysler’s Jeep brand in Europe looks likely to turn into an a significant extra pillar for its Fiat parent group.

First signs that Fiat’s latest efforts are bearing fruit can be spotted from latest European car sales statistics.

As a ringing endorsement for Fiat’s new strategic plan of action, nearly halfway into the year, in Western Europe the reborn Jeep brand is already outselling both the long-established Lancia and Alfa Romeo brands.

Spurred on by its new Italian-made Renegade, which only joined Europe’s still sizzling SUV-Crossover scene late last year, Fiat’s Jeep brand has been making big waves.

34,400
Jeep sales in Western Europe during the five months to May this year

So much so in fact that during the five months to May this year Jeep sales in Western Europe have been growing at a fast rate, albeit from an extremely low level.

Most telling of its upbeat fortunes, during the five months to May this year Jeep sales in Western Europe rose threefold to 34,400 units.

Put into context with the plight of the group’s other long-established campaigners: Alfa Romeo sales dropped 6 per cent to 24,900 units and Lancia slumped 12.5 per cent to 29,400 units, according to latest Acea sales numbers.

Thanks to Jeep’s encouraging showing in Europe, Fiat Group ended the five months to May his year with a stronger 6.7 per cent grip on the market, strengthening further to 7.1 per cent during May itself...more

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DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

EUROPEAN new CAR sales:
by country
MAY 2015 V May 2014
5-MOnths 2015 v 5-Months 2014

WEST EUROPEAN new CAR sales:
by manufacturer and marque
MAY 2015 V May 2014
5-MOnths 2015 v 5-Months 2014

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34,400 Jeep sales in Western Europe during the five months to May this year

34,400
Jeep sales in Western Europe during the five months to May this year