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BMW, which has long dominated the world’s lucrative luxury car segment
together with its blue-blooded German compatriots Mercedes and Audi,
completed yet another year with another set of records. And yet, for
2017 BMW promises more of the same. Almost three month into the current
year, and no detectable heat loss, for 2017 upbeat BMW is promising new
record highs for deliveries, revenues and earnings, accompanied firstly
by its imminent intention to go “on the offensive” and secondly by
launching its biggest ever new product blitz
Apart from raising the bar for annual sales of BMW-badged cars to yet
another new high – just over 2million sold units – last year’s
automotive pre-tax profits reached €7,695m, only narrowly missing the
year earlier €7,836m.
The same goes for BMW’s full year automotive margin, which, despite a
slight rise in sales revenue, eased back to 8.9 per cent.
Last year stands out as BMW Group’s most successful financial year to
date, the company said.
Although outsold by Mercedes on last year’s global prestige sector
stage, BMW’s automotive arm, together with volume carmaker Toyota, still
stands out as one of the world’s most successful and most consistent
carmakers.
A case in point, last year marked the seventh successive year in a row
that BMW’s pre-tax (EBIT) automotive margin “has been within our target
range of 8 to 10 per cent or higher”, BMW said...more
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