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After more than a decade of hibernation, Japan’s
new car market appears to have woken up again
Like most of Western Europe, Japan’s car market looks like a mature and saturated market.
And yet, after more than a decade of near stagnation, with annual car sales hovering around the 4.5 million annual domestic
sales level, those looking close enough at latest Japanese car sales numbers will detect an extremely
rare phenomenon: a rise in new car sales.
June’s new car sales in Japan, buoyed by a continuing set of positive news from Japan’s domestic economic
front, grew by a strong 15.1 per cent.
A good start to 2017, with first-quarter economic growth exceeding expectations, was echoed in Japan’s new car market.
If anything, Japan’s car sales intensity picked up added momentum as the year wore on.
After first signs of life during last year’s fourth quarter, with sales topping year
earlier levels by an encouraging 5.6 per cent, Japan’s rekindled new car market
picked up added heat during the current year.
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