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UNITED KINGDOM |
 Adam adds a dash of colour to model line-up Anti-wrinkle cream, botox injections or a trip to a spa are all ways of regaining youthful looks. The fashionable end of the Small- Car-Sector, belonging to the Fiat 500, BMW Mini and Audi A1, is the equivalent of the automotive anti-ageing product. Step into one of these models and you should feel at least 10 years younger Starting from this month Vauxhall’s young, fun and fashionable Adam will join these models. Targeting self-subscribed retail therapy addicts Vauxhall predicts the majority of Adam buyers to be female with a penchant for standing out from the crowd and making a statement. Perhaps with that information to hold Opel (Vauxhall’s owner) should have named the car after its founder’s wife, Sophie, instead of its founder, Adam Opel |
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