German luxury car brands swept along by world’s status-seekers

WORLD
Badge culture still flourishing the world over
German luxury car brands swept along by world’s status-seekers
Published: Thu, 17 Oct 2013 19:31:13 GMT
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Ongoing strong demand for some of the flashy signs of success and those keen to flaunt their status were the root causes of robust September sales gains from Germany’s leading prestige car makers BMW, Mercedes and Audi, who as a group have made the world’s profit-rich prestige car market almost their own, AID compiled figures reveal. On the world stage, September’s title of fastest gaining German prestige car brand went to Mercedes, whose global car sales rose 15.9 per cent

Last month, combined global sales of sector leading BMW, Audi and Mercedes alone rose by a bullish 10.9 per cent to 451,323 units, propelled along for yet another month by soaring sales in China, accompanied by yet another set of trendbucking healthy inroads in the US.

+10.9%
Combined global sales rise of sector leading BMW, Audi and Mercedes in September

Their strapping good health is such that even in West Europe’s slow budding car sales scene, the blue chip trio has gained the lion’s share of the spoils with their sales rising by a trendbucking 8.1 per cent to close on 200,000 units this September and 1.4 per cent to almost 1.5 million cars so far this year.

Nowhere is this more apparent than in the UK, now widely seen as Europe’s leading nation of badge snobs...more

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DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

WORLD SELECTED PRESTIGE new CAR sales:

by manufacturer and marque
SEPTEMBER 2013 v SEPTEMBER 2012
9-MONTHS 2013 v 9-MONTHS 2012

CHINA SELECTED PRESTIGE new CAR sales:

by manufacturer and marque
SEPTEMBER 2013 v SEPTEMBER 2012
9-MONTHS 2013 v 9-MONTHS 2012

USA SELECTED PRESTIGE new CAR sales:

by manufacturer and marque
SEPTEMBER 2013 v SEPTEMBER 2012
9-MONTHS 2013 v 9-MONTHS 2012

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+10.9% Combined global sales rise of sector leading BMW, Audi and Mercedes in September

+10.9%
Combined global sales rise of sector leading BMW, Audi and Mercedes in September