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To recapture the coveted global prestige
car sales crown now held by BMW seems to be the rallying cry from Mercedes these
days.
A significant step into this direction was accomplished this November when the Mercedes car brand narrowly outsold Audi
on the global stage, thus nudging aside Ingolstadt’s ambitious premium car maker
from the runner-up slot into third position in November’s global prestige car sales league.
Despite Mercedes’ November promotion, for the year to date Audi remains the number two
seller in the league, with leading BMW still firmly positioned in the number one slot.
133,441
vs, 132,050
Mercedes' worldwide sales pip
Audi's in November
In November, if not for the year to date, Mercedes has
edged ahead of Audi as the worlds second best-selling prestige brand, thanks chiefly to its intensifying car
sales drive in China, where its November car sales rose by just over a quarter to 21,277 units.
Mercedes, after comfortably outpacing its still higher positioned main rivals BMW and Audi on the global stage last month,
says it delivered some 133,441 cars in November, narrowly beating Audi into third position that month, following a 6.8 per cent rise in deliveries to 132,050
units.
Last month, despite a comparatively weak 3.2 per cent sales rise to just under 150,000 cars, BMW
comfortably retained its long-held pole position....more
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culture still flourishing the world over 17
Oct 2013
World
prestige car sales continue to march forward 19
Sep 2013
Car
market teeters between recovery and relapse 19
Sep 2013
DATA
AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:
SELECTED
WORLD PRESTIGE new CAR sales:
by
manufacturer and marque
NOVEMBER 2013 v NOVEMBER
2012
11-MONTHS
2013
v 11-MONTHS
2012
CHINA
SELECTED PRESTIGE new CAR sales:
by manufacturer and marque
NOVEMBER
2013 v NOVEMBER
2012
11-MONTHS
2013
v 11-MONTHS
2012
USA
SELECTED PRESTIGE new CAR sales:
by manufacturer and marque
NOVEMBER
2013 v NOVEMBER
2012
11-MONTHS
2013
v 11-MONTHS
2012
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