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WORLD
Audi outgunned in November
Mercedes leapfrogged Audi as world’s No. 2 prestige car maker in November
Published: Tue, 17 Dec 2013 20:32:59 GMT
 

Frankfurt Audi A8 side by side

To recapture the coveted global prestige car sales crown now held by BMW seems to be the rallying cry from Mercedes these days. 

A significant step into this direction was accomplished this November when the Mercedes car brand narrowly outsold Audi on the global stage, thus nudging aside Ingolstadt’s ambitious premium car maker from the runner-up slot into third position in November’s global prestige car sales league.

Despite Mercedes’ November promotion, for the year to date Audi remains the number two seller in the league, with leading BMW still firmly positioned in the number one slot.

133,441 vs, 132,050
Mercedes' worldwide sales pip Audi's in November


In November, if not for the year to date, Mercedes has edged ahead of Audi as the worlds second best-selling prestige brand, thanks chiefly to its intensifying car sales drive in China, where its November car sales rose by just over a quarter to 21,277 units. 

Mercedes, after comfortably outpacing its still higher positioned main rivals BMW and Audi on the global stage last month, says it delivered some 133,441 cars in November, narrowly beating Audi into third position that month, following a 6.8 per cent rise in deliveries to 132,050 units. 

Last month, despite a comparatively weak 3.2 per cent sales rise to just under 150,000 cars, BMW comfortably retained its long-held pole position.
...more


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Badge culture still flourishing the world over  17 Oct 2013


World prestige car sales continue to march forward  19 Sep 2013


Car market teeters between recovery and relapse  19 Sep 2013



DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

SELECTED WORLD PRESTIGE new CAR sales:

by manufacturer and marque
NOVEMBER 2013 v
NOVEMBER 2012
11-MONTHS
2013 v 11-MONTHS
2012

CHINA SELECTED PRESTIGE new CAR sales:

by manufacturer and marque 
NOVEMBER 2013 v NOVEMBER 2012
11-MONTHS
2013 v 11-MONTHS
2012

USA SELECTED PRESTIGE new CAR sales:

by manufacturer and marque 
NOVEMBER 2013 v NOVEMBER 2012
11-MONTHS
2013 v 11-MONTHS
2012  

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