BRIC | CHINA |
|
WORLD |
Last year Mercedes fired its opening broadside in the intensifying premium car war across the bows of rival German carmakers BMW and Audi, which have continued to outsell Mercedes’ chariots on the still expanding global prestige sector car scene. Driven by its determination to claw back eventually the prestige sector crown, Mercedes has progressively narrowed the gap to its more successful BMW and Audi rivals. Last year was no exception. The Mercedes car brand, excluding its Smart offshoot, reported sales of 1.46 million vehicles last year, up 10.7 per cent from the previous year, boosting its sales share of AID’s global prestige sector sales chart by almost half-a-percentage point to 25.7 per cent....more MORE LIKE THIS: Jaguar Land Rover finally hits high notes 16 Jan 2014 Audi outgunned in November 17 Dec 2013 Badge culture still flourishing the world over 17 Oct 2013
|
|
|
To continue reading this article, please register for a free sample without obligation... Please note that eagleAID.com is a subscriber-only site, and as such it can only be viewed by subscribers to the newsletter. |