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GERMANY
Daimler’s Zetsche, at long last, comes up trumps
Daimler kicks off premium carmakers’ reporting season with a set of glowing results
Published: Fri, 07 February 2014 15:24:00 GMT
 

Dailer annual results Dieter Zetsche CEO 2013

Daimler has kicked off the premium carmakers’ reporting season yesterday with a set of glowing results it hopes convince earlier critics that its Mercedes luxury car brand, which long trailed direct rivals BMW and Audi by some distance, is again firing on all cylinders. Last year’s faster than earlier expected Mercedes rebound came thanks to double-digit growth in the company’s car sales in China, which added significant wind to Mercedes sails, particularly during last year’s much improved second half 

Daimler CEO Dieter Zetsche, evidently keen to trumpet the latest set of goods news to the company’s previously inpatient shareholders, kicked off this year’s reporting season with a sackful of excellent figures. 

Mercedes-Benz cars, which has long symbolised the success of Germany’s leading industrial companies, but of late has found itself overshadowed by the ongoing success of compatriots BMW and Audi, closed out last year with a fresh burst of strength.

+53%
Car division’s pre-tax profit gain for last year’s final 4th quarter


Buoyed in large measure by a strong 12 per cent jump in fourth quarter sales to 426,088 cars, the car division’s pre-tax profits for last year’s final 4th quarter soared 53 per cent to €1.3bn from the €851m earned during the same spell last year. 

In consequence, Mercedes Car’s 4th quarter pre-tax margin leapt to 7.5 per cent from a poor 5.3 per cent during the same period a year ago
...more 


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