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WORLD
Global prestige-sector sales battle
Intensifying battle for global prestige-sector car sales crown
Published: Thu, 17 April 2014 12:39:07 GMT
 

Mercedes C-Class 2014MY Geneva

In March, if not during this year’s opening quarter, BMW has clearly done enough to spoil the party atmosphere seen of late at Mercedes’ Stuttgart headquarters by regaining the coveted position as the world’s fastest-growing prestige car brand

Under fire from a powerful volley of competitive shots from sector rivals Audi and Mercedes, whose eyes remain firmly focused on its coveted prestige sector crown, BMW not only remains the world’s leading prestige sector carmaker, this March it was also the fastest gainer in the pack.

+16.9%
BMW global sales during March compared to same month last year


All too wary of the underlying leadership challenge from its two compatriot rivals, BMW clearly shifted up a gear, and in consequence can look back at an excellent month. 

Its March car sales on the global scene rose 16.9 per cent to 186,126 units, outpacing both Audi and Mercedes as a result, which in turn upped their global prestige sector sales by a respective 15.4 and 13.3 per cent. 

Mercedes’ bigwigs, after failing to match BMW’s and Audi’s slightly faster rate of advance in March, may still derive some soothing comfort from the fact that during this year’s first quarter Mercedes remains the fastest gainer in the group
...more 


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DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

SELECTED WORLD PRESTIGE new CAR sales:

by manufacturer and marque
MARCH 2014 v MARCH 2013
3-Months 2014 V 3-MONTHS 2013

CHINA SELECTED PRESTIGE new CAR sales:

by manufacturer and marque 
MARCH 2014 v MARCH 2013
3-Months 2014 V 3-MONTHS 2013

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