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Of the new luxury chariots sold in Western Europe last year - a comparatively small segment best typified by Mercedes’ pricey S-Class - the already long-serving Tesla Model S, a pure electric car, was
responsible for the lion’s share of sector sales. According to AID’s own car sales numbers, last year the Tesla Model S alone attracted some sector-leading 15,400 West European sales
Sending out yet another strong signal as to what the future holds in store, last year a pure electric car was already more popular among the region’s well-to-do than conventionally powered same sector luxury models from Europe’s aristocratic old guard, chiefly Mercedes, BMW and Audi.
According to AID’s own data, last year’s sales of the Tesla Models S reached some 15,400 units.
By comparison, and also for Western Europe, that compares with a lower 13,200 same year sales from the Mercedes S-Class, still the archetypal luxury car favoured by senior company bosses and bankers.
The third position in this small sector went to the BMW 7-Series with 11,100 sales last year.
Finally, fourth slot went to Audi’s new A8. Impeded by the changeover to a totally new model, last year’s A8 sales in Western Europe reached just 5,600 units, according to AID data.
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