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AID investigates this year’s Japanese car sales trends and finds that Toyota’s home market still stands out as the world’s way and ahead biggest market for petrol-electric hybrid (HEVs) cars. Put into perspective, this first half Japan’s HEV market was more than three-times the size of its direct US HEV equivalent, which like Japan and Europe remains dominated by Toyota Group products
Expressed in numbers, during this year’s first half, which saw a 2.3 per cent drop in Japan’s overall new car sales, sales of Prius-type HEVs fell by a slightly steeper 4.8 per cent to 566,931 units, according to Japan’s Automotive Dealer Association (JADA).
Despite the faster than average fall in Japan’s HEV sales, including a 7.8 per cent drop in June sales, this first half HEVs were still responsible for almost every fourth new car sold in Japan.
Put into context, this compares with a lacklustre 1.9 per cent HEV share in the US this first half and a higher 3.5 per cent sales share in Western Europe this first quarter, according to
Acea.
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